Barkly Living: home, for people and their pets.
Logo, palette, type, photography and branded items for barklyliving.com.
Client
Barkly Living
Service
Branding
Year
2025
Deliverables
Logo, color, typography, photography direction, branded items
Context
The brief
Barkly Living is about tenants and their pets at home. The brand had to feel warm and welcoming, never posed.
What we did
01 Logo
Clear space equal to the logo's letter B, with versions for every background.
02 Color
Primary and Secondary Dark, Light Green, Yellow, Beige and White, organised by use case.
03 Typography
Pulp Display for headlines and labels, Inter for body copy.
04 Photography
Candid tenant and pet moments in natural light and lived-in apartments; diverse people and pets, always relaxed.
05 Branded items
Subtle, high-quality swag people actually want to use, with a small single-color logo.
Outcome
Outcome to confirm.
