kegg: a brand that tells women they deserve better.
Brand identity for a fertility tracking device and its app: logo, color, typography, imagery and a brand kit the team runs itself.
Client
kegg
Service
Branding
Year
2025
Deliverables
Logo, color, typography, imagery, brand kit
Context
Why kegg came to us
kegg had a working device and a strong promise, but the brand looked clinical and did not speak to the women buying it. They asked for an identity that feels calm and warm, works on a device the size of a thumb and on a campaign billboard, and that their own team can keep using without a designer on call.
What we did
01 Logo
A drop and a circle next to a confident serif wordmark. The full lockup is the logo; the symbol stands alone in the app icon.
02 Color
Three primary colors, kegg Green, Orange and Black, on a calm base of Sand White and Creamy. Proportions and contrast pairs defined.
03 Typography
Bigola Display for headlines and quotes, Inter for everything functional. Six-level hierarchy for app and web.
04 Imagery
Real women of all ages on warm backdrops, accurate 3D renders of the device and app. No cold clinical stock.
Outcome
Outcome numbers to confirm with the client before launch.
